The Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka, has participated in the 32nd Annual Thea Awards Conference in Orlando, Florida, as part of efforts to strengthen Lagos’ position as a global tourism and cultural destination.
Eko Hot News reports that the conference was held at the JW Marriott Orlando Bonnet Creek Resort & Spa, bringing together top professionals in themed entertainment, cultural design, and immersive experience development.
The Commissioner attended the event alongside Seun Oduwole, who is the project contractor and design architect of the J. Randle Centre for Yoruba Culture and History.
The Thea Awards Conference is organised by the Themed Entertainment Association and is regarded as a major platform celebrating innovation and creativity in themed attractions and cultural storytelling.
Speaking during the conference, Benson-Awoyinka highlighted Lagos State’s commitment to developing its cultural assets in line with international standards. She noted that the state continues to explore new strategies to enhance visitor experiences.
She explained that participation in the global event provided valuable exposure to modern trends in cultural presentation. According to her, these insights will support the delivery of high-quality experiences at key cultural sites in Lagos.
The Commissioner stated that Lagos is focused on presenting its heritage in ways that appeal to both local and international audiences. She added that the goal is to make cultural tourism more engaging and economically viable.
Benson-Awoyinka reaffirmed that investments in cultural infrastructure align with the vision of Babajide Sanwo-Olu under the T.H.E.M.E.S Plus Agenda. She noted that tourism and the creative sector remain vital to economic development.
She further stressed that Lagos is taking deliberate steps to position itself as a leading destination for arts, culture, and tourism in Africa. The state aims to attract more global attention through innovation and collaboration.
Also speaking, Oduwole said the conference created an opportunity to compare the J. Randle Centre project with other leading cultural institutions worldwide. He noted that the exposure would help improve design and execution.
He added that incorporating modern design concepts and interactive elements will enhance the overall visitor experience. The goal, he said, is to create a space that reflects both tradition and contemporary creativity.
The J. Randle Centre for Yoruba Culture and History remains a key cultural project of the Lagos State Government. It is designed to promote Yoruba heritage through exhibitions, performances, and educational programmes.
Officials say the centre will serve as a hub for cultural exchange and learning. It is also expected to attract tourists interested in exploring the history and traditions of the Yoruba people.
The Lagos State Government continues to invest in initiatives that showcase its cultural identity. These efforts are aimed at boosting tourism and supporting the creative economy.
Stakeholders in the tourism sector have welcomed the Commissioner’s participation in the conference. They believe such engagements will bring new ideas and partnerships to Lagos.
Industry observers note that global exposure is essential for improving local tourism offerings. They added that learning from international best practices can enhance service delivery.
The conference also provided networking opportunities with experts across the entertainment and cultural industries. Participants exchanged ideas on innovation, sustainability, and audience engagement.
Lagos remains one of Africa’s most vibrant cultural centres, with a growing reputation for arts and entertainment. The state continues to leverage its diversity to attract visitors from around the world.
With ongoing projects like the J. Randle Centre, the government aims to create lasting cultural landmarks. These projects are expected to contribute significantly to tourism growth.
The participation of Lagos officials at international events reflects a broader strategy to promote the state globally. It also highlights the importance of partnerships in achieving tourism goals.
As Lagos strengthens its cultural infrastructure, authorities remain focused on delivering world-class experiences. The state is positioning itself as a destination where tradition meets innovation.
